To prove that saving the environment is not at all boring, these paper dispensers make people realize that recycling should be a major concern for each and everyone of us. And saving paper is a good way to start.

This definitely can make one think. It’s so simple and yet so full of meaning. So what if it’s situated in the bathroom?

The message is particularly strong. The agency that created this ad (and perhaps the product will follow) is Saachi&Saachi, Copenhagen, which makes us give a big “thumbs up” to advertising in this case.

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